domain goes up for sale

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It’s no surprise that small domain names can go for huge prices. They’re easier to remember, faster to type, and they fit into marketing materials and social media with ease. The right three-letter domain name can go for huge amounts, like (sold for $3.6 million) and ($1 million). Given the exponentially increasing attention on bitcoin, when a three-letter domain like goes up for sale, the sky is the limit for what the final sale price might be. is currently controlled by domain-name brokerage Domain Guardians, and they clearly have high hopes for the property. In a press release, co-founder Jen Sale said: “In the right hands, this domain has the power to change the Bitcoin landscape and establish a market leader.” While there would still need to be something interesting and relevant hosted there for the domain to have any real value, the potential for an existing bitcoin-related company to make use of the easy-to-recall URL isn’t insignificant.

How high could the bidding go? One possible hint comes from the recent sale of Although not short, the domain has been seen as particularly marketable. In February, it sold for $250,000., which noted bitcoin evangelist Roger Ver called “the best domain name currently available for sale that I am aware of,” could easily fetch that much.

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