As CoinDesk reported in their coverage of the press conference, the area around the December 26th NCAA bowl game is rapidly becoming a haven for bitcoin adoption. The St. Petersburg Museum, Ferg’s Sports Bar and Grill, Green Bench Brewery Co and Hotel Zamora are all newly minted bitcoin-adopting businesses. With a little over four months remaining until the “Bitcoin Bowl” takes place, and BitPay’s sales team fully aware of the potential, the number of BTC-accepting merchants in St. Petersburg area could quickly swell.
The St. Petersburg Bowl sponsorship is rapidly looking like a highly savvy marketing coup for BitPay, virtually guaranteeing major coverage on ESPN, and almost certainly resulting in some coverage in other mainstream sports outlets. With every mention of the “Bitcoin Bowl,” viewers will almost certainly find themselves increasingly curious about this mysterious bitcoin thing, and how it went from “magic internet money” to NCAA sponsor in a matter of years.